Lucious Buns

http://ivysays.files.wordpress.com/2011/05/sexist-arbys.jpg
It's a pretty apt name for the ad I chose. It immediately grabs (ha) your attention with the two hands clutching two immediately recognizable objects - Arby's Roastburger. This ad infers sex for both genders - women can be more attractive, and men can be slightly luckier, if they buy a couple of the new menu items from Arby's. It's a classic example in which the advertisers are selling more than a product - they're trying to tap the pathos through humor and slight sexual inference. Logos is addressed where the fine print lets the reader know where they attain these lifestyle-altering products. Unfortunately, there is no real context of character in the ad - but, that in itself may be a test of character in that the advertiser is trying to make the product universal, or comment on the largely bland personality of mainstream America, where it is most likely to display an English print ad with such sexual advocacy.