Orbach is right.
The advertising industry has created this monster of unattainable beauty and products which can get you closer. They set out to make money, and have realized their goal - they have developed a huge market base with a physical need for their product. In essence, they are selling a drug - however, this drug is far more addicting than cocaine or marijuana. Rather than sell a substance, they are selling sexiness and acceptance, they are selling the all-american girl lifestyle.
Any situation where the word "victim" is an apt description of one of the parties is a situation that few want to be associated with, especially if they are a large company which is trying to keep up a good reputation. However, the advertising industry has done just that - they have made victims out of every modicum of insecurity in every female in the world which has regular access to them. Jealousy of the better-looking women has, in all probability, been around as long as there have been two or more women on the same continent. However, the advertising industry, with its computer retouching, ridiculous model standards, professional makeup artists and enhancement in one form or another, creates an unattainable standard for beauty, and says anyone less than this is just "average" or "mediocre". However, the beauty companies go on to say, even the average or mediocre can become beautiful with the help of their newest, latest, greatest product.
They're trying to make money, just like the rest of us. It's sad to say that this is not a non-respectable way to make a living. However, it would seem to me that it would be better for self-esteems of women everywhere - and promote public relations and increase market base - if the companies tried to appeal to everyone's individuality, as Orbach said.
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