Stereotypes are bad, m'kay?
More or less, the stereotypes inherent in the media - through advertising, televised sports, print stories, etc. - are self-perpetuating and idealized. In sports, stereotypes are applied to players of various sports. For example, golfers are expected to look like Tiger Woods or Jack Nicklaus. While these two personas are wildly different, they have become the expected profile of all golfers. Similarly, football players are typically stereotyped as large, brutish men of low intelligence. Stereotypes can be misleading, however: there are, in fact, a wide range of levels of intelligence and physical prowess.
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